Screen designs of Yaychore's login, a decluttering challenge promotion and chore notifications.

Yaychore branding

After researching cleaning habits, I decided to create a mobile chore-tracking app concept. Those who I surveyed believe that their busy schedules, health and lack of motivation are affecting their ability to keep their homes clean. While working on the app’s functionality, I created a brand identity and design system, with the surveyed audience in mind.

Cat standing next to dustpan with curtain in the background

Brand direction

Creating a friendly experience

Unsurprisingly, most survey takers reported having neutral or negative attitudes towards completing chores. It was important to create a brand that presents itself with a cheerful and calm demeanor. I selected the name yaychore, as it conveys a jovial and easygoing attitude. To evoke a happy, yet relaxed feeling, I chose a vibrant color palette, featuring shades of blue as the primary color group. Colorful line illustrations, rounded typography and round interface components helped create an approachable looking interface.